about us

Earning your trust, one product at a time.

Your trusted partner for all your enterprise needs.

Growing stronger to serve you better.

Since focusing on the corporate market in 2020, Challenger Direct+ (formerly Challenger Business) has consistently grown sales despite the pandemic. This success positions us among the market's strongest suppliers, enabling competitive pricing and service.

“Our business model is constantly evolving, such as including new payment modes and allowing credit terms, to ensure we repay the trust of our customers and provide the exceptional value that we’re known to deliver."

Joel Goh
Head of Challenger Direct+

Performance Report

Our Sales Figures

Challenger Business had a strong year in 2023, driven by the sales of Apple products and desktop/notebooks, which comprised the majority of our sales.

$0 mil

sales in Apple products

$0 .5 mil

sales in Desktops/Notebooks

$0 mil

sales in Smartphones/Tablets

0 %

increase in yearly revenue

Why enterprises choose Challenger Direct+

Corporate pricing that delivers more

Enjoy exclusive corporate rates and quotes on bulk purchases.

20,000 IT products

Singapore’s largest selection of IT products & accessories.

Government trust, proven track record

Our GeBIZ Partner status reflects our highest grade of trust.

Flexible payment options

Credit card payments and up to 30 days credit terms available.